Avoid using standard clip art as a logo. A logo brings credibility and brand awareness.

Keep all the information on your card current. If you change your phone number, don't scratch the old number and write down the new one by hand; get new business cards.

Even if you can print your business cards at home, have your business cards professionally made by a printing company. Your business cards are your first impression, so let them convey the best possible one.

Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.

Make the most of your card. The back can hold information such as special offers, checklists, schedules, etc.

Stick it to ‘em! Order business card magnets. Magnets are widely used to hold important papers on the refrigerator door at home and on file cabinets at work. They are always visible and always get read.

Always include at least two business cards in a mailed piece. One for the recipient to keep, and one for them to pass onto someone else.