In marketing, terms like "demand generation" and "lead generation" are often used interchangeably, but they represent distinct strategies with different goals. Both are critical to business growth, but understanding the nuances between the two can help you tailor your marketing efforts for maximum impact. Let’s break down the difference between demand generation and lead generation and how print marketing can play a pivotal role in both strategies.

This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.

The era of generic advertisements is long gone. Instead, consumers want to feel valued, recognized, and understood by the brands they engage with. So, what’s the secret to creating marketing content that resonates on an individual level? Variable Data Printing (VDP).

In a world of fierce competition, restaurants and retailers need creative ways to capture the attention of their customers. Direct mail postcards offer a practical and personal approach to engaging your audience and driving traffic to your business.

Growing a business means getting your brand out there. And even though digital has dominated the scene, nothing beats print marketing when it comes to spreading the word.

Building a strong brand is essential for small businesses looking to stand out, grow, and succeed. Your brand is more than just a logo or a catchy slogan—it’s your customers' perception and emotional connection with your business. Developing a well-thought-out brand strategy can create a lasting impression, build trust, and ultimately boost your business growth.

In an industry where trust, relationships, and local expertise are paramount, print marketing remains a cornerstone for successful realtors.

There isn’t necessarily one right color or one wrong color—but there are definitely good and bad choices. Check out these tips!

As the year comes to a close, now is the perfect time to evaluate your brand and ask yourself if it’s what you want it to be.

Growing a brand in today’s fast-paced digital world means familiarizing yourself with some basic concepts of digital marketing. And that’s a little like learning the alphabet.

LInkedIn is a goldmine for business seeking to extend their marketing reach, check out these five key tips to help you navigate the LinkedIn waters!

Let’s discuss five essential tips that can help you harness the power of Instagram.

Ready to supercharge your copywriting? Let's dive into five tips for more effective messaging.

Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.

In the grand scheme of marketing, CTAs might seem like a small detail, but their impact on your marketing success can’t be understated.

When it comes to digital marketing, boosting the reach and visibility of your website should be a top priority. SEO is a powerful tool for getting your website in front of a larger audience.

Is your business regularly using Facebook as a marketing platform? If not, it’s high time to jump on the bandwagon!

These days it’s easy to feel like everything is digital. After looking at your inbox, you’d be hard-pressed to believe your mailbox was still a viable marketing channel...but it is!

Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.

A customer persona is a profile depicting a target customer. Learn how to use them to connect better with your target audience!

We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. With these questions, you’ll be sure to get the answers you need to make an informed hiring decision.

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

Backlinks occur whenever one website mentions a different website and links to it, and they’re vital to an effective SEO strategy.